"toggle": { loadScript(); Mumm™ Champagne and Mumm Napa® sparkling wines. "variantTitle": false, Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. "background-color": "#a65515" } script.async = true; } Discover Absolut Elyx: Single Estate Winter Wheat, Copper Crafted in Sweden, Luxury Vodka with taste. "margin-bottom": "50px" Some of his most notable projects include high-end bespoke commercial and residential projects, including the Fifth Floor Bar at Harvey Nichols and Michelin-starred restaurant Oxo Tower. script.src = scriptURL; ":focus": { "right": "0", Absolut Elyx retails at $49 per 1L bottle, and is available at select high-end retailers, restaurants and bars across the U.S. Visit www.facebook.com/absolutelyx.us, @AbsolutElyx on Twitter and Instagram or www.absolut.com/us/AbsolutElyx for further information. "background-color": "#a65515" The house will offer a truly immersive brand experience, where visitors can enjoy the unique style of hospitality, as well as drink Elyx cocktails. What this means is that there is complete control over every stage of production. "img": { | Site Links: About | Contact | Media Kit | Press | Store | Careers | Subscribe | Terms & Conditions | RSS Feed. The design visionary behind the Elyx House is award-winning interior designer Shaun Clarkson, who has worked with Absolut for over two decades. } The space also features copper accents. Having the opportunity to showcase our art of hospitality in the US, we have created an environment reflecting Elyx’s universe. (function () { Described as “raw luxe,” the brand aesthetic was impressively woven quite literally into the fabric of the House by famed interior designer Shaun Clarkson. "@media (min-width: 601px)": { Award-winning interior designer, Shaun Clarkson brought to life the vision that reflects the brand’s personality. Absolut Elyx. "img": false, } "background-color": "#a65515" "background-color": "#a65515" "@media (min-width: 601px)": { ":hover": { 5 (3 Reviews) In Stock. Perfect for your martinis or even on the rocks. “The Elyx House is the new brand home for Absolut’s new luxury vodka centered around the design aesthetic of “raw luxe.”, Haute Living 2020 - All content and source © 2019 Haute Living |. Tel: +91 22 23074684 Tel: 9821746953 The 5,000-aquare-foot space is also the private residence of Absolut Elyx CEO, Jonas Tahlin, and is designed for entertaining, featuring a 23-seat reclaimed wood dining table. For more information on this, please visit: www.acceptresponsibility.org. }); "product": { Some of his most notable projects include high-end bespoke commercial and residential projects, including the Fifth Floor Bar at Harvey Nichols and Michelin-starred restaurant Oxo Tower. Absolut Elyx is here to liven up cocktail hour! Moscow Mule. } "margin-left": "-20px" The ASH Oberhausen . "background-color": "#a65515" moneyFormat: '%24%7B%7Bamount%7D%7D', The Absolut Elyx Pineapple of Hospitality is our modern take on this noble gesture, and these quirky drinking vessels are sure to be appreciated by guests. "left": "0", Absolut Elyx is a true luxury vodka, built on the principles of quality, integrity and craftsmanship. ©2017 – 2020 Absolut Elyx, All Rights Reserved. Centered around the design aesthetic of raw luxe, the Elyx House embodies the true essence and DNA of the brand – namely substance, style and integrity. Absolut Citron. The Elyx House is designed for entertaining and features a twenty three seat reclaimed wood dining table, Gustavian chandeliers, a copper disco ball, flamingo punchbowls and an abundance of the signature Elyx copper pineapple cocktail cups. /*]]>*/, Showcasing hospitality in the Empire City. complimentary print subscription For further press information, please contact: Viet N'Guyen at Issa PR on 212 837 1852 or [email protected], Cision Distribution 888-776-0942 domain: 'elyx-boutique.myshopify.com', All Rights Reserved. "max-width": "100%", }, Bloody Mary. "description": false, "quantity": false The design visionary behind the Elyx House is award-winning interior designer Shaun Clarkson, who has worked with Absolut for over two decades. } "padding-top": "calc(75% + 15px)" The unique design vision for the brand home revolves around raw luxe - Absolut Elyx's aesthetic philosophy. "styles": { Log in as an administrator and view the Instagram Feed settings page for more details. loadScript(); [CDATA[*/ 402, V.K Industrial Estate Pais Road, Byculla (West). Please enter your e-mail address. ":hover": { Every drop of our vodka is distilled from soft winter wheat, grown on one single estate in the south of Sweden. We call it liquid silk. Launched in 2013, Absolut Elyx is The Absolut Company's new luxury vodka made exclusively from single-estate wheat from Råbelöf Castle in Sweden. The unique design vision for the brand home revolves around raw luxe – Absolut Elyx’s aesthetic philosophy. id: 1705508874, New US Brand Home Designed by Shaun Clarkson Unveiled. var client = ShopifyBuy.buildClient({ ui.createComponent('collection', { This means that every batch of Elyx is 100% traceable from the planting of the seed all the way through distillation and bottling. "product": { In order for brands to get your attention in this noisy media climate they are creating buzz with “experiences” instead of traditional advertising. Combining a rugged blend of raw industrial materials, worn wooden paneling and concrete, the rough-hewn base acts as the perfect backdrop to celebrate luxurious properties of mother of pearl, velvet and copper. For more information, visit absolutelyx.com. A, HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American. if (window.ShopifyBuy.UI) { So we are excited to launch the dual concept of brand home and residence in New York City.". Absolut Elyx is produced from single estate wheat in Sweden and distilled in a hand- operated vintage still from 1921 made entirely from copper, so small details and accents feature throughout. Absolut Raspberri. "position": "absolute", "imgWithCarousel": false, ":focus": { } else { } "styles": { function loadScript() { Every drop of Absolut Elyx is produced from wheat from a single estate in Sweden and distilled in a hand operated vintage still from 1921 made entirely from copper – explaining the heavy use of copper in the decor. Easy to Mix: Jack Daniel’s Winter Jack Cocktails, Enjoy the Holiday Season with RumChata Peppermint Bark, Dos Equis To Release New Lime & Salt Beer, Support the Music Industry by Sipping these Booze Brands, The Global Sip: All About Vana Tallinn, Estonia’s favorite liqueur, Ole Smoky Distillery Partners with Friends of the Smokies, A Look Behind the Bottle of Snoop’s Cali Red, Demystifying the Myths of Wine: Unconventional Turkey Pairings, Celebrate National Happy Hour Day with a Bombay and Tonic from Bombay Sapphire, Speakeasy within a Speakeasy: Inside The Lab at Patent Pending, The First Brandy Tasting Experience Opens in California. "imgWithCarousel": true, Registered Office: Elixir House, Whitby Avenue, Park Royal, London NW10 7SF, UK. NEW YORK, April 7, 2015 /PRNewswire/ -- Making its exclusive debut in New York City, Absolut's new luxury vodka Elyx has launched The Absolut Elyx House - a first-of-its-kind brand home in the heart of New York. "background-color": "#b85e17", node: document.getElementById('collection-component-4259d13e40f'), The luxurious design details of the house reflect the personality of the brand – stylish, welcoming and a little playful, whilst connecting the color palate of the bottle with a modern opulent twist of glamour and subtle sophistication. Mumbai 400 011. Absolut 100. An exquisite home in the downtown heart of Manhattan, otherwise known as the Meatpacking District, the Elyx House NYC was created with Absolut Elyx, a high-end vodka from Absolut to “provide a true home for the brand on the East Coast of the United States.”. "button": false, Centered around the design aesthetic of raw luxe, the Elyx House embodies the true essence and DNA of the brand – namely substance, style and integrity. The meatpacking “brand home” is a statement to everything the new vodka represents. 7 AM Dance Parties Just Became A Reality in NYC, James Bond’s Bubbly Of Choice: An Intimate Look At, Carsten Pfau On Agricultural Significance And, Coravin Founder + CEO Greg Lambrecht On Changing The Way We, President Ulysse Nardin Americas François-Xavier. An Instagram influencer campaign to uncover the hidden depths of the exclusive Absolut Elyx house. All Rights Reserved. (document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(script); Jonas Tahlin, CEO Absolut Elyx said "The Elyx House is the new brand home for Absolut's new luxury vodka, Elyx. } Our challenge: how do we share the oddities of this hidden space with the world? New posts will not be retrieved. "count": { Copper Makes it Better. specifically geared for bartenders and mixologists. So we are excited to launch the dual concept of brand home and residence in New York City.” The finished product is a stunning social content campaign that created 30 high-resolution images with a 44% increase in engagement per post.

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